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Abstract
Real-time ultrasound information taken on beef heifers prior to backgrounding is used to
develop a logit model to aid heifer retention decisions. The value of ultrasound data is
calculated as the difference in certainty equivalents between a decision rule incorporating
ultrasound information and one using only visual cues. The value of ultrasound data is
found to be around $10 per head but is influenced by heifer value and backgrounding costs.