Consumer Responses to Food Safety Information from Print Media

A panel of independent judges evaluated a range of articles in popular print media sources for positive or negative bias about pork. From this came the development of an information variable reflecting consumer perceptions about food safety. The primary data from this evaluation was then used to estimate the impact of print media information on the consumer demand for pork.


Issue Date:
2007
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/44902
Published in:
International Food and Agribusiness Management Review, Volume 10, Issue 3
Page range:
80-101
Total Pages:
22
Series Statement:
10
4




 Record created 2017-04-01, last modified 2017-04-04

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