Design and Management of Teaching Programs With Survival In Mind

Agricultural economics teaching programs are becoming stressed. They vary considerably because of different institutional settings and are conducted under changing college, university, and department trends and paradigm shifts. To ensure success, strategic marketing processes need to be used in analyzing programs: identifying potential students (clientele or customers), ascertaining what to offer (majors, minors, service courses, enrichment options, and distance education), finalizing the strategic plan, and executing the plan (with students, administration, industry, and disciplinary peers). Conclusions and recommendations for enhancing teaching quantity and quality are presented for the strategic marketing processes. Finally, some implications and conclusions for graduate education are discussed.


Issue Date:
2005-08
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/43769
Published in:
Journal of Agricultural and Applied Economics, Volume 37, Number 02
Page range:
489-497
Total Pages:
9
JEL Codes:
A20; A22; A23
Series Statement:
JAAE




 Record created 2017-04-01, last modified 2017-04-04

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