Consumers’ Valuation of GMO Segregation Programs in Japan

The contingent valuation method was used to elicit Japanese consumers’ willingness-to-pay for genetically modified organism (GMO) segregation programs. The results revealed that most consumers pay nonnegligible premiums for products produced under strict GMO-segregation programs. However, we found that the premium did not vary by the threshold level of GMO content in the product. We further found that a government certification did not increase the premium for GMO-segregation programs. Therefore, an additional mandatory regulation to reduce GMO contaminations would not be worthwhile because such a regulation would incur substantial enforcement costs.


Issue Date:
2006-04
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/43760
Published in:
Journal of Agricultural and Applied Economics, Volume 38, Number 01
Page range:
201-211
Total Pages:
11
JEL Codes:
D12; M31; Q13; Q18




 Record created 2017-04-01, last modified 2017-04-04

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