Willingness to Pay for Information Programs about E-Commerce: Results from a Convenience Sample of Rural Louisiana Businesses

The probability of a business paying various amounts of money for an e-commerce presence ultimately depends on demographic features, experiences with e-commerce from a buyer’s and seller’s perspective, technological expertise, and knowledge of e-commerce opportunities and limitations. Estimating functions to assign probabilities associated with the willingness to pay for an e-commerce presence will assist in forecasting regional likelihood of certain profiles paying various monetary amounts for an e-commerce presence. In addition, if services are provided at no cost by a third party, value to a society will be maximized by selecting profiles with the highest willingness to pay.

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Publication Type:
Journal Article
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Published in:
Journal of Agricultural and Applied Economics, Volume 37, Number 03
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JEL Codes:
A14; C25; D21; O13; O14; O33; Q16

 Record created 2017-04-01, last modified 2017-04-04

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