Consumer Willingness to Pay for "Second-Generation" Genetically Engineered Products and the Role of Marketing Information

Environmental and consumer groups have called for mandatory labeling of genetically engineered (GE) food products in the United States, stating that consumers have the “right to know.” Herein, we use a nonhypothetical field experiment to examine the willingness to pay for GE-labeled products, using the only second-generation GE product currently on the U.S. market-GE cigarettes. Our results suggest consumers pay less for GE-labeled cigarettes when marketing information is absent. But, when presented with marketing information on the attributes of the cigarette, we find no evidence that consumers pay less for GE-labeled cigarettes.


Issue Date:
2005-12
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/43501
Published in:
Journal of Agricultural and Applied Economics, Volume 37, Number 3
Page range:
647-657
Total Pages:
11
JEL Codes:
C91; Q18




 Record created 2017-04-01, last modified 2017-10-17

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