Effects of Seed and Farm Characteristics on Cottonseed Choice: A Choice-Based Conjoint Experiment in the Mississippi Delta

Producers’ preferences for cottonseed with respect to price, seed type, yield, and fiber quality are examined by a willingness-to-pay approach via mail surveys. Results indicate a positive willingness to pay (WTP) for technology relative to conventional cottonseed, and WTP increases with the level of technology. Yield and quality also show a positive WTP. Larger farms have a higher WTP for technology, and farms with more farm labor have a lower WTP for technology. These results suggest economies of size in technology adoption (biotechnology is not size-neutral) and that labor and biotechnology are direct substitutes.


Issue Date:
2007-12
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/37054
Published in:
Journal of Agricultural and Applied Economics, Volume 39, Number 3
Page range:
657-669
Total Pages:
13
JEL Codes:
D24; Q12; Q16




 Record created 2017-04-01, last modified 2017-08-25

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