Generic Advertising of Florida NFC

This paper discusses some of the issues with respect to a generic advertising program for not-from-concentrate (NFC) orange juice aimed at increasing Florida grower returns.


Subject(s):
Issue Date:
2006-07
Publication Type:
Report
PURL Identifier:
http://purl.umn.edu/36834
Total Pages:
10
Series Statement:
Research Papers
2006-4




 Record created 2017-04-01, last modified 2017-08-25

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