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Generic Advertising of Florida NFC
Brown, Mark G.
2006
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Abstract
This paper discusses some of the issues with respect to a generic advertising program for not-from-concentrate (NFC) orange juice aimed at increasing Florida grower returns.
Details
Title
Generic Advertising of Florida NFC
Keywords
not-from-concentrate orange juice
;
generic advertising
Author(s)
Brown, Mark G.
Subject(s)
Agribusiness
Issue Date
2006-07
Publication Type
Report
DOI and Other Identifiers
10.22004/ag.econ.36834
Record Identifier
https://ageconsearch.umn.edu/record/36834
PURL Identifier
http://purl.umn.edu/36834
Total Pages
10
Series Statement
Research Papers
2006-4
Record Appears in
Florida Department of Citrus
>
Research papers
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