TEACHING MARKETING AND MANAGEMENT TO AN EXTENSION AUDIENCE IN AN INTER-DISCIPLINARY SETTING

This paper discusses how economists utilize an inter-disciplinary workshop to teach marketing and management concepts to beef cattle producers and beef industry advisors. Range and animal scientists along with economists teach concepts in the classroom and then demonstrate these concepts with hands-on field activities in an 8-day Ranch Practicum, spread over an 8-month period.


Issue Date:
2002
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/36670
Total Pages:
17
Series Statement:
Selected Paper of the 2002 Annual Meeting, July 28-31, 2002, Long Beach, California




 Record created 2017-04-01, last modified 2017-08-25

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