REGIONAL DEMAND FOR NATURAL BEEF PRODUCTS: URBAN VS. RURAL WILLINGNESS TO PAY AND TARGET CUSTOMERS

Interest and sales for natural meats continue to grow, with increased offerings in supermarkets and other mainstream marketing channels. Still, little is known about interest in various production attributes and methods to target likely customers. This study focuses on the market for natural meat, including freezer beef offerings, in Colorado with special attention to whether rural and urban consumers differ in their interests and propensities to purchase.


Issue Date:
2002
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/36544
Total Pages:
21
Series Statement:
Selected Paper of the 2002 Annual Meeting, July 28-31, 2002, Long Beach, California




 Record created 2017-04-01, last modified 2017-08-25

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