MARKETING PREMIUM FOOD PRODUCTS IN EMERGING ECONOMIES: THE CASE OF MACEDONIAN CHEESE

Developing food products with higher standards or brands in newly emerging markets presents a challenge to processors. This study focused on attributes that may increase cheese demand in Macedonian. Demand for higher quality, taste, consistency and certified "safe" cheese at premiums is relatively high. Income, region, shopping behavior and various other demographics all delineate potential consumers of premium cheese.


Subject(s):
Issue Date:
1999
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/35675
Total Pages:
13
Series Statement:
Selected Paper of the 1999 Annual Meeting, July 11-14, 1999, Fargo, North Dakota




 Record created 2017-04-01, last modified 2017-08-25

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