Comparison of Stated Choice and In-store Experimental Methods in Predicting Actual Market Behavior for Freshwater Prawn (Macrobrachium rosenbergii) Consumers

The stated choice (SC) and actual revealed pricing/purchase experimental methods were compared for their ability to predict purchasing behavior and willingness-to-pay for freshwater prawns. SC hypothetical bias may be a consequence of difficulties in controlling factors affecting real world situations, small sample sizes and confusion related to the new product.


Issue Date:
2005
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/35623
Total Pages:
20
Series Statement:
Selected Paper




 Record created 2017-04-01, last modified 2017-08-25

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