How Much is E-Commerce Worth to Rural Businesses?

The probability of a business paying for an e-commerce presence ultimately depends on demographic features, experiences with e-commerce, technological expertise, and knowledge of e-commerce opportunities and limitations. Results allow for the assignment of probabilities associated with various business profiles to determine the willingness to pay for an e-commerce presence.


Issue Date:
2005
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/35599
Total Pages:
21
Series Statement:
Selected Paper




 Record created 2017-04-01, last modified 2017-08-25

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