An Assessment of Consumer Preferences for Strawberry Products

California has exploited its production advantages and marketing efficiency to increase strawberry production at the expense of traditional production areas like Louisiana. Conjoint analysis is used to examine consumer's preferences for selected product attributes of fresh strawberries in Louisiana. Consumers put highest relative importance on brand/origin and, to a lesser degree, price.


Issue Date:
2005
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/35555
Total Pages:
19
Series Statement:
Selected Paper




 Record created 2017-04-01, last modified 2017-08-25

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