AN ANALYSIS OF THE RELATIONSHIP BETWEEN SUPPLY-CHAIN MANAGEMENT PRACTICES AND NEW PRODUCT DEVELOPMENT TIME: A CASE OF THE NORTH AMERICAN CONFECTIONERY MANUFACTURERS
This study reports findings of a survey of the North American Confectionery Manufacturers. Analysis focuses on the impact of buyer-supplier involvement on new product development time, the frequency of and trends in buyer and supplier involvement, and type of development activities which buyers and suppliers are involved in.
Details
Title
AN ANALYSIS OF THE RELATIONSHIP BETWEEN SUPPLY-CHAIN MANAGEMENT PRACTICES AND NEW PRODUCT DEVELOPMENT TIME: A CASE OF THE NORTH AMERICAN CONFECTIONERY MANUFACTURERS