CREDENCE GOODS: A LABELING PROBLEM?

The marketing of credence goods has the potential to increase revenue of agricultural producers. However, process attributes must be related to consumers effectively. This paper examines labeling issues of credence goods. Literature related to credence goods and process attributes is reviewed and the potential for labeled agricultural products is explored.


Subject(s):
Issue Date:
2003
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/35149
Total Pages:
20
Series Statement:
Selected Paper




 Record created 2017-04-01, last modified 2017-11-08

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