A logit model was used to determine the major factors explaining willingness to participate of an individual in the wilderness or other primitive area visits. The results of the study showed that education and environmental awareness were in wilderness participation decision. Demographic variables like age, race, and sex also were statistically significant and emerged as important policy variables in defining wilderness participation behavior. Characteristics of wilderness areas like crowdness, pollution, and poor management failed to produce any significant impacts in the decision making process of wilderness area visit.