Targeting Consumers by Store - The Basis of Increased Sales with Less Advertising

Conditional Logit approach was used to analyze the Choice Experiment data obtained from the grocery stores and supermarket of Tbilisi, Georgia. Results show that customers' preferences for selected pork attributes in different stores are not the same. So, targeting customers by store can be beneficial marketing tool for pork suppliers.


Subject(s):
Issue Date:
2007
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/34909
Total Pages:
16
JEL Codes:
D120; D190; M390; Q130; Q180
Series Statement:
Selected Paper




 Record created 2017-04-01, last modified 2017-08-25

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)