A LOCATIONAL ANALYSIS OF LANDSCAPE PLANT RETAIL OUTLETS IN GEORGIA

GIS is an emerging marketing tool. This study examines the Georgian landscape plant retail market using GIS in conjunction with other traditional market research tools. Spending and logistic regression propensity scores are analyzed for prevailing geographic patterns. This allows retailers to make store location decisions by identifying underserved markets.


Subject(s):
Issue Date:
2004
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/34642
Total Pages:
19
Series Statement:
Selected Paper




 Record created 2017-04-01, last modified 2017-04-26

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