THE PERCEPTION OF CHANGES IN AN AGRICULTURAL COOPERATIVE DUE AN STRATEGIC ALLIANCE: THE CASE OF SWINE RAISERS COOPERATIVE FROM ENCANTADO-RS AND TETRA PAK

This paper analyzes the strategic alliance between Swine Raisers Cooperative from Encantado – RS (Cosuel) and Tetra Park the processing unit of sterilized box milk (Long Life Milk). As academic interesting topics, the following issues were studied: the environment before, during and after the alliance, taking as theoretical base the work of Yoshino and Rangan (1996); the perception of the managers and associates regarding the changes which occurred in the cooperative taking as theoretical base the works of Mintzberg, Ahlstrand & Lampel (2000); and, additionally, a double complexity model was applied, taking as theoretical base the works of Pedrozo (1995). Also was explored the cultural change which took place in the cooperative as a whole (rural property, industry and the final consumer), and made it possible for Cosuel to develop competitive actions with limited financial aid and actions.


Issue Date:
2003
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/34403
Published in:
International Food and Agribusiness Management Review, Volume 05, Issue 4
Total Pages:
13




 Record created 2017-04-01, last modified 2017-04-27

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