THE MANAGEMENT OF PERCEIVED RISK IN THE FOOD SUPPLY CHAIN: A COMPARATIVE STUDY OF RETAILER-LED BEEF QUALITY ASSURANCE SCHEMES IN GERMANY AND ITALY

This paper reports the findings from two exploratory case studies of retailer-led quality assurance schemes (QAS) for beef in Germany and Italy. The focus is on the potential for QAS to reduce the risks associated with fresh beef, as perceived by consumers. Results of two consumer surveys are reported, which suggest that QAS have the potential to reduce perceived risk and increase consumer confidence in specific fresh beef products, but that considerable scope remains for improving the communication of QAS, in order that specific scheme objectives are clearly understood by consumers.


Issue Date:
2001
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/34361
Published in:
International Food and Agribusiness Management Review, Volume 04, Issue 1
Page range:
19-36
Total Pages:
18




 Record created 2017-04-01, last modified 2017-04-27

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