FOOD SAFETY AND FEAR: FACTORS AFFECTING CONSUMER RESPONSE TO FOOD SAFETY RISK

The objective of this research was to explore the factors that affect consumers' responses to low probability food safety risks. A survey of two thousand consumers was conducted in mid-2003, yielding a response rate of 32.0%. The analysis indicated a family-oriented response to food safety risks. Primary meal planners, women, and members of households with young children were the most likely to have an extreme risk avoidance response.


Issue Date:
2003
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/34294
Published in:
International Food and Agribusiness Management Review, Volume 06, Issue 1
Total Pages:
11




 Record created 2017-04-01, last modified 2017-08-22

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