This study analyzed the factors of willingness to work or pay of the fisherfolks for managing the Atulayan Bay Marine Protected Area (MPA). The results of the study revealed that local people are willing to participate in managing the MPA. Bid level; daily cash on hand; household size; monthly income; membership in a group, association, or organization; and trust among the members of a priority organization influence fisherfolks’ willingness to participate in MPA governance. This study suggests that local governments or policymakers may strengthen organizations that can help the local people work together for MPA improvement.