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Excerpts from the Executive Summary: Direct marketing continues to grow in the United States as a method for small and medium-size producers to increase their profits. The number of farmers markets in the United States increased by 63 percent between 1994 and 2000. There are currently 2,863 seasonal and year-round markets throughout the country. As the Agricultural Marketing Service (AMS) increases its involvement in direct marketing, it is important to facilitate access to resources for all participants: producers, vendors, market managers, consumers, academics, extension educators, and Federal and State employees. The objective of this publication is to assist in this process by compiling a bibliography of various documents concerning farmer direct marketing.

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