CONSUMERS' WILLINGNESS TO PURCHASE LOCALLY PRODUCED AGRICULTURAL PRODUCTS: AN ANALYSIS OF AN INDIANA SURVEY

Using a survey of over 320 consumers from across the state of Indiana, we estimate an ordered probit model to determine the demographic and attitudinal factors which are most important in predicting the likelihood of consumers to purchase products that are produced within the state. Our results indicate that the willingness to purchase locally produced agricultural products increases with time of residency in the state, and we find a greater tendency for female consumers to purchase such products. We also find that quality perceptions play a critical role in these food purchase-decisions. We underscore the importance of maintaining minimum quality standards to maximize the effectiveness of state level agricultural promotion programs.


Issue Date:
2000-04
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/31329
Published in:
Agricultural and Resource Economics Review, Volume 29, Number 1
Page range:
43-53
Total Pages:
11




 Record created 2017-04-01, last modified 2017-04-04

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