AN ANALYSIS OF FACTORS ASSOCIATED WITH CONSUMERS' USE OF GROCERY COUPONS

A conceptual model of grocery coupon usage is developed and maximum likelihood estimates of a Tobit model are used to assess the influence of several economic and demographic variables on consumers'’ use of grocery coupons. Specific factors considered include income, age, household size, race, education, shopping practices, and size and composition of grocery transactions. The analysis includes a combination of scanner and survey data collected from 1,047 consumers. Results confirm strong effects for household size, race, shopping practices, and size and composition of grocery transactions.


Issue Date:
1992-07
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/30728
Published in:
Journal of Agricultural and Resource Economics, Volume 17, Number 1
Page range:
110-120
Total Pages:
11




 Record created 2017-04-01, last modified 2017-04-04

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