INTRODUCING FOODS PRODUCED USING BIOTECHNOLOGY: THE CASE OF BOVINE SOMATOTROPIN

A mailed questionnaire was used to assess consumer concerns and potential consumption response attributable to the introduction of bovine somatotropin (bST). Responses from 605 households in Virginia are described and analyzed. Logit models were estimated to identify which issues shape consumers’ decisions to alter milk purchases contingent on the introduction of bST and to determine whether socioeconomic characteristics explain consumers’ attitudes toward these issues. Estimates based on survey responses point toward sizable reductions in fluid milk purchases if bST is introduced. Large retail price reductions are predicted to be insufficient to offset these estimated decreases. Consumer education and marketing strategies are discussed.


Issue Date:
1992-07
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/30375
Published in:
Southern Journal of Agricultural Economics, Volume 24, Number 1
Page range:
209-223
Total Pages:
15




 Record created 2017-04-01, last modified 2017-08-24

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)