A SOCIOECONOMIC ANALYSIS OF MARKETING INFORMATION USAGE AMONG OHIO FRUIT PRODUCERS

Farm producers attempt to mitigate risk and uncertainty by utilizing accurate and reliable information. This research attempts to identify sources of information used by Ohio fruit producers and then determine which of these sources are best meeting their information needs. Results are based on a logit analysis of Ohio fruit producers and several factors are shown to influence producers' evaluation of the "adequacy" of their marketing information. Among these factors are age, business size, education, type of enterprise, and types of information sources. Reported findings have implications for marketing efficiency, particularly if producers' evaluation of information as adequate is positively related to its efficient use.


Subject(s):
Issue Date:
1990-12
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/30009
Published in:
Southern Journal of Agricultural Economics, Volume 22, Number 2
Page range:
99-107
Total Pages:
9




 Record created 2017-04-01, last modified 2017-04-04

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