TARGET MARKETS FOR RETAIL OUTLETS OF LANDSCAPE PLANTS

Merchandisers of landscape plants can increase the effectiveness of their marketing strategies by identifying target markets. Using a full information maximum likelihood tobit procedure on a system of three equations, target markets for different types of retail outlets in Georgia were identified. The results lend support and empirical evidence to the premise that different retail outlet types have different target markets and thus should develop different market strategies. The estimated target markets are identified and possible marketing strategies suitable for each type of retail outlet are suggested.


Issue Date:
1990-07
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/29922
Published in:
Southern Journal of Agricultural Economics, Volume 22, Number 1
Page range:
177-183
Total Pages:
7




 Record created 2017-04-01, last modified 2017-04-04

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)