A REGIONAL COMPARISON OF RISK-EFFICIENT SOYBEAN MARKETING STRATEGIES

Risk-efficient portfolios from a subset of marketing strategies were identified using Target-MOTAD. Portfolios were generated for Illinois, Arkansas, and South Carolina to determine whether regional price and yield characteristics affected the optimal marketing strategy selection during 1972-1985. The results support previous conclusions that the risk borne when following a combination of marketing strategies was less than the risk of any single marketing strategy examined. The results also show that the marketing strategies representing efficient risk-return combinations for a producer in one region were different from the efficient risk-return combinations for a producer in another region. Therefore, generic marketing advice would have produced results less preferred in one region than in another.


Subject(s):
Issue Date:
1990-07
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/29909
Published in:
Southern Journal of Agricultural Economics, Volume 22, Number 1
Page range:
167-176
Total Pages:
10




 Record created 2017-04-01, last modified 2017-04-04

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