ASSESSING THE IMPORTANCE OF APPLE ATTRIBUTES: AN AGRICULTURAL APPLICATION OF CONJOINT ANALYSIS

The use of conjoint analysis in assessing consumers' preferences for attributes is demonstrated with the apple as an example. Conjoint analysis may be used to estimate the importance of attributes and attribute levels through decomposition of consumers' ranking of alternative attribute combinations. It is shown that conjoint analysis provides results that may not be obtained from a survey where respondents are asked to directly state their assessment of the importance of attributes.


Issue Date:
1990-10
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/29032
Published in:
Northeastern Journal of Agricultural and Resource Economics, Volume 19, Number 2
Page range:
118-124
Total Pages:
7




 Record created 2017-04-01, last modified 2017-04-04

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