AN ECONOMIC ANALYSIS OF THE U.S. GENERIC DAIRY ADVERTISING PROGRAM USING AN INDUSTRY MODEL

The market impacts of generic dairy advertising are assessed using an industry model which encompasses supply and demand conditions at the retail, wholesale, and farm levels, and government intervention under the dairy price support program. The estimated model is used to simulate price and quantity values for four advertising scenarios: (1) no advertising, (2) historical fluid advertising, (3) historical manufactured advertising, and (4) historical fluid and manufactured advertising. Compared to previous studies, the dairy-industry model provides additional insights into the way generic dairy advertising influences prices and quantities at the retail, wholesale, and farm levels.


Issue Date:
1990-04
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/28969
Published in:
Northeastern Journal of Agricultural and Resource Economics, Volume 19, Number 1
Page range:
37-48
Total Pages:
12




 Record created 2017-04-01, last modified 2017-11-11

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