CHRISTMAS TREE CONSUMPTION BEHAVIOR: NATURAL VS. ARTIFICIAL

Artificial Christmas trees have gained an increasing market share, causing concern to natural Christmas tree producers. Primary data was used to test a hypothesized sequential probit model of buyer characteristics. The model predicted the probability of using or displaying a Christmas tree, then if a use decision was made, the probability of displaying a natural tree. The people who are likely to display trees are Christian, practice other secular Christmas rituals, have children, and spend Christmas at home. Those who use natural trees are younger, white, have a higher income, and live in a single-family dwelling.


Issue Date:
1989-10
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/28869
Published in:
Northeastern Journal of Agricultural and Resource Economics, Volume 18, Number 2
Page range:
135-139
Total Pages:
5




 Record created 2017-04-01, last modified 2017-08-24

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