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This paper examines the problem of transforming information on fresh fruit and vegetable Arrivals to U.S. Metropolitan Statistical Areas into a distribution of products to larger geographical regions. Three methods for the regional distribution of Florida-grown produce are compared. A new method, which takes into account regional population sizes in the allocation of an area's produce to the region, is shown to produce allocations similar to those obtained through trucker surveys. Finally, the new approach is applied to produce from other areas, and allocations to regions compared to that obtained using the Arrivals data only.