CHARACTERISTICS OF U.S. VEAL CONSUMERS

In response to a steady decline in U.S. veal consumption, veal producers have responded by searching for new demand opportunities. Results from descriptive analysis and a probit model of veal consumer characteristics indicates that veal is typically consumed away from home by an older, caucasian, male professional living in a metropolitan area in the Northeast. Promotion programs targeting this demographic group may provide limited gains. Promotion strategies that target consumers in other geographic regions and demographic groups for at home consumption could potentially lead to larger gains in veal consumption.


Issue Date:
2000
Publication Type:
Working or Discussion Paper
PURL Identifier:
http://purl.umn.edu/28629
Total Pages:
20
Series Statement:
Staff Paper 00-02




 Record created 2017-04-01, last modified 2017-04-04

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