Entrepreneurial activity of women and men should be balanced and equally valued. In Croatia participation of men in entrepreneurial activities is two times greater than participation of women, although this gap has slowly been decreasing (though not sufficiently). In order to determine the attitudes about entrepreneurial activities of women and men and to identify differences in attitudes of respondents with regard to their area of living, an indicative survey was conducted on a sample of 1,157 respondents of student population which represents pool of potential future entrepreneurial activity initiators. The results showed that there are differences in the attitudes of respondents from urban areas who agreed more with the claim that entrepreneurship is a male activity (p<0.026) and that men are better in noticing business opportunities (p<0.000). Rural respondents agreed more with the claim that women can have both a successful career and a quality family life (p<0.019).