USING CUSTOMER SURVEYS TO PROMOTE FARMERS' MARKETS: A CASE STUDY

Changing food consumption patterns indicate that food retailers need to be responsive to patrons. Consumer surveys can be used to identify changes that should be made in the management of a facility and to identify relevant promotional messages for food shoppers. A survey of shoppers at a farmers' market is used to estimate a Poisson regression of the number of trips. Results provide a basis for the outlet becoming more responsive to consumer information needs.


Issue Date:
1996-10
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/27898
Published in:
Journal of Food Distribution Research, Volume 27, Number 3
Page range:
23-30
Total Pages:
8




 Record created 2017-04-01, last modified 2017-08-24

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