NEW FOOD PRODUCTS: INNOVATION, IMPROVEMENT, OR IMITATION?

Researchers have little understanding of what lies beneath the increased numbers and declining "innovativeness" of new food products. This paper investigates product innovation by focusing on both market- and firm-level relationships. Structural data is compared with innovation trends to determine possible associations. A mail questionnaire of 27 food manufacturing firms investigates the issues of strategy, practices and performance. The food manufacturing industries reflect the conventional wisdom that larger firms in concentrated markets invest more in product innovation efforts, but do not contribute proportionately more to innovative output. The declining "innovativeness" of food products results from emphasis on developing product improvements and imitations.


Issue Date:
1996-02
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/27793
Published in:
Journal of Food Distribution Research, Volume 27, Number 1
Page range:
38-44
Total Pages:
7




 Record created 2017-04-01, last modified 2017-08-24

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