THE EFFECT OF RETAIL FOOD NEWSPAPER ADVERTISING ON CONSUMER DECISION MAKING

Presents results of a study of consumers reaction to newspaper advertisement by food stores in terms of shopping habits, appraisal of advertising, use of and benefits derived from advertisements.


Issue Date:
1973-02
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/27703
Published in:
Journal of Food Distribution Research, Volume 04, Number 2
Page range:
92-97
Total Pages:
6




 Record created 2017-04-01, last modified 2017-08-24

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