A market survey of three mid-Atlantic food-fish market levels was conducted to provide information on finfish buyers' market characteristics, finfish attribute preferences, and buyers' attitudes toward farm-raised hybrid striped bass. Results showed that most firms are located in the suburban areas, and they purchased their fish from producers and wholesalers. Quality was rated as the most important finfish attribute; and, aside from restaurants, buyers are generally familiar with hybrid striped bass and indicated that it could easily be substituted for wild striped bass. Most buyers were either not sure or feel hybrid striped bass could not substitute for other fish species although they all expressed a willingness to offer farm-raised hybrid striped bass. Finally, the possibility of fish farmers selling directly to all market levels has great potential if the fish size is around two to three pounds and the form is whole for the wholesaler and retailer and fillet for the restaurants.