SUPERMARKET PATRONAGE: AN ANALYSIS OF CUSTOMER COUNTS AMONG OUTLETS WITHIN A GEOGRAPHIC AREA

As new supermarket management tools are introduced, the need for an improved understanding of store patronage is growing. Weekly customer counts for five supermarkets located in a Southeastern metropolitan area covering 261 weeks are analyzed. Descriptive statistics indicate that food shopper patterns vary by outlet. Regression equations are estimated for each location. Results point to store specific relationships. They indicate that evaluation of television and radio ads and double couponing can be quite involved.


Issue Date:
1994-09
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/27603
Published in:
Journal of Food Distribution Research, Volume 25, Number 2
Page range:
8-16
Total Pages:
9




 Record created 2017-04-01, last modified 2017-04-04

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