|Home > CONSUMER ATTITUDES TOWARD POTENTIAL COUNTRY-OF-ORIGIN LABELING OF FRESH OR FROZEN BEEF|
A sample of Louisiana households was surveyed by mail to estimate their degree of support for compulsory country-of-origin labeling of fresh or frozen beef in grocery stores and restaurants. This potential requirement for grocery stores and restaurants was supported by 93 and 88 percent of respondents, respectively. Binomial probit analysis identified the socioeconomic characteristics of consumers with respect to their decision on the labeling of fresh or frozen beef in grocery stores and restaurants. Important variables for both types of outlets were "prefer domestic over imported durable goods," "consider domestic beef safer than imported beef," and "male."