STORE POSITIONING AS A COMPETITIVE STRATEGY IN FOOD RETAILING

Supermarket executives are facing aggressive price competition from limited selection food outlets. The authors conducted a study to determine competitive responses to these reduced price outlets.


Subject(s):
Issue Date:
1981-06
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/27549
Published in:
Journal of Food Distribution Research, Volume 12, Number 2
Page range:
20-30
Total Pages:
11




 Record created 2017-04-01, last modified 2017-04-04

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)