STORE POSITIONING AS A COMPETITIVE STRATEGY IN FOOD RETAILING
Langrehr, Frederick W.; Robinson, Richard K.
1981

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Abstract

Supermarket executives are facing aggressive price competition from limited selection food outlets. The authors conducted a study to determine competitive responses to these reduced price outlets.

Details

Title STORE POSITIONING AS A COMPETITIVE STRATEGY IN FOOD RETAILING
Author(s) Langrehr, Frederick W.
Robinson, Richard K.
Subject(s)
Issue Date 1981-06
Publication Type Journal Article
DOI and Other Identifiers 10.22004/ag.econ.27549
Record Identifier https://ageconsearch.umn.edu/record/27549
PURL Identifier http://purl.umn.edu/27549
Language English
Published in Journal of Food Distribution Research
Volume 12
Issue 2
Page Range 20 - 30
Total Pages 11
Record Appears in Food Distribution Research Society > Journal of Food Distribution Research

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