A CASE STUDY OF PROMOTING FRESH BEEF THROUGH IN-STORE DEMONSTRATIONS

In-store demonstrations are becoming a popular way of promoting foods at the retail level. However, little information is available to guide store managers and marketers in the design and implementation of these promotions. A test demonstration for shoulder and top blade steaks is used to estimate the effects of discretionary components of this promotional strategy. Marketing implications are drawn.


Subject(s):
Issue Date:
1992-06
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/27543
Published in:
Journal of Food Distribution Research, Volume 23, Number 2
Page range:
23-32
Total Pages:
10




 Record created 2017-04-01, last modified 2017-04-04

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