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This section includes: Food Insecurity in Low-Income Rural Areas, Eric Icart, University of Maryland Eastern Shore New Shift in Food Distribution Orientation: The Proposition of Fresh Prepared Foods, John L. Park, Research Associate, Food Industry Management Program, Cornell University, 109 Warren Hall, Ithaca, NY 14853-7801 Distribution Barriers Confronting Small-Volume Fruit and Vegetable Growers, John R. Brooker, David B. Eastwood, and Morgan D. Gray, Professors and Computer Analyst, Department of Agricultural Economics, The University of Tennessee-Knoxville Impact of Industry Concentration on Small and Medium Produce Distributors, Roger Hinson and Meredith Dowdall, Louisiana State University Location Determinants and Attraction-Retention-Expansion Factors of Georgia Food Processors, Forrest Stegelin and Jeffrey Dorfman, Center for Agribusiness and Economic Development, Department of Agricultural and Applied Economics, University of Georgia Farmgate to the Table Survey, Jeff Downey, Patrick J. Byrne, and Scott Christmas, The authors are respectively Graduate Research Assistant, Assistant Professor, Food and Resource Economics Department, University of Florida and YF&R Director, Florida Farm Bureau Conduct, Performance, and Structural Changes in the U.S. Agricultural Trucking Industry, Albert J. Allen, Jeanne Reeves, and Kenya Thomas, Department of Agricultural Economics, Mississippi State University, Mississippi State, Mississippi Developing the Organizational Structure of a Horticultural Marketing Cooperative, Paul S. Trupo, Charles W. Coale, George W. Norton and Dixie Reaves, Virginia Polytechnic Institute To Market... To Market... Seven Steps to a Marketing Plan for Horticultural Products, Karen P. Mundy, Charles W. Coale, Jr., Susan B. Sterrett, Virginia Polytechnic Institute Consumer Attitude Towards State Promotional Programs: The Case of Jersey Fresh, Ramu Govindasamy, Assistant Professor and Marketing Specialist, and Aruna Pingali, Graduate Assistant, Department of Agricultural Economics and Marketing, Cook College, Rutgers University Marketing of Whole Florida Bay Scallops, Robert L. Degner, University of Florida Business Problems and Management Assistance Needs Among Georgia Food Service, Forrest Stegelin, Department of Agricultural and Applied Economics, University of Georgia The Produce Sales Predictor for Small Food Retailers: A Case Study, J. Richard Bacon, Ulrich C. Toensmeyer, Department of Food & Resources Economics, University of Delaware, and Charles Goulston, AMS, USDA Using Scanner Data to Examine Consumers' Purchase Decisions, Eugene Jones, The Ohio State University A Case Study of Food Shoppers' Reaction to a Supermarket Merger/Acquisition, David B. Eastwood, Professor, Department of Agricultural Economics and Rural Sociology, The University of Tennessee, Knoxville Consumer Perceptions of Farmers' Markets: A Case Study, Morgan D. Gray, John R. Brooker, David B. Eastwood, Department of Agricultural Economics and Rural Sociology, The University of Tennessee, Knoxville Marketing Specialty Food and Drink on the Internet, Gregory K. White, Department of Resource Economics & Policy, University of Maine Preliminary Findings of Strategies Followed by Past Winners of the Malcolm Baldrige National Quality Award, Robert R. Cangemi and Raymond H. Lopez, Pace University, Lubin School of Business, White Plains, New York

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