EFFECT OF A MASS MERCHANDISER ON TRADITIONAL FOOD RETAILERS

Non-traditional retailers such as warehouse club stores, discount drug stores, and discount mass merchandisers are new competitors for traditional food retailers. It is expected that non-traditional retailers will account for roughly 14 percent of total grocery sales by the turn of the century. The impact of a particular discount mass merchandiser (Wal-Mart) on the sales of a conventional retail grocery outlet (David's Supermarket, Inc.) located in the rural areas surrounding the Dallas/Ft. Worth metroplex is analyzed. In this case study, Wal-Mart alone is responsible for about a 21 percent reduction in sales.


Subject(s):
Issue Date:
1998-02
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/27447
Published in:
Journal of Food Distribution Research, Volume 29, Number 1
Page range:
1-7
Total Pages:
7




 Record created 2017-04-01, last modified 2017-04-04

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)