ASSESSING THE MARKET OUTLOOK FOR RABBIT MEAT IN LOUISIANA AND TEXAS

Empirical results from two-ordered probit models suggest that (a) men, Catholics, and blue-collar workers are more positive about rabbit meat than their corresponding counterparts are; (b) men, Catholics, and blue-collar workers are the major consumers of rabbit meat in Louisiana and southeast Texas; and (c) 11 percent of female consumers are willing to try rabbit meat. Rabbit meat is low in fat, sodium, and cholesterol, and high in protein, but its price is comparable to that of bone and skinless chicken breast. Therefore, any promotional efforts to expand consumption must emphasize the meat'’s nutritional attributes rather than its price.


Subject(s):
Issue Date:
2000-03
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/27429
Published in:
Journal of Food Distribution Research, Volume 31, Number 1
Page range:
139-144
Total Pages:
6




 Record created 2017-04-01, last modified 2017-08-24

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)