MODELING THE SUPPLY CHAIN USING MULTI-TIERED CAUSAL ANALYSIS

Multi-tiered causal analysis is not really a technique but rather a procedure or process that models the push/pull effects of the supply chain by linking a series of multiple regression models together, based on marketing investment strategies and trade investments to retailers. The conceptual design applies in-depth causal analysis to measure the effects of the marketing mix on consumer demand at retail (pull—-consumption/retail sell-through) and links it, via consumer demand, to shipments from the manufacturer (push) to the retailers. This situation is known as a two-tiered model. In the case of more sophisticated distribution systems, a model of three tiers (or more) can be deployed—-incorporating, for example, wholesalers (that is, consumer to retailer to wholesaler to manufacturing plant).


Subject(s):
Issue Date:
2000-03
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/27420
Published in:
Journal of Food Distribution Research, Volume 31, Number 1
Page range:
9-13
Total Pages:
5




 Record created 2017-04-01, last modified 2017-04-04

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