MATCHING STORE TYPES TO MARKET NEEDS TO BETTER SERVE THE CONSUMER
Goff, Stephen C.
1976

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Abstract

Failure to recognize the role of the consumer has led to a number of market disasters. Stresses that a store image preselects its customers.

Details

Title MATCHING STORE TYPES TO MARKET NEEDS TO BETTER SERVE THE CONSUMER
Author(s) Goff, Stephen C.
Subject(s)
Issue Date 1976-02
Publication Type Journal Article
DOI and Other Identifiers 10.22004/ag.econ.27380
Record Identifier https://ageconsearch.umn.edu/record/27380
PURL Identifier http://purl.umn.edu/27380
Language English
Published in Journal of Food Distribution Research
Volume 07
Issue 1
Page Range 58 - 67
Total Pages 10
Record Appears in Food Distribution Research Society > Journal of Food Distribution Research

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