MATCHING STORE TYPES TO MARKET NEEDS TO BETTER SERVE THE CONSUMER

Failure to recognize the role of the consumer has led to a number of market disasters. Stresses that a store image preselects its customers.


Issue Date:
1976-02
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/27380
Published in:
Journal of Food Distribution Research, Volume 07, Number 1
Page range:
58-67
Total Pages:
10




 Record created 2017-04-01, last modified 2017-08-24

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